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PRODUCT MARKETING

Positioning & Messaging

Product marketing helps in messaging and positioning by understanding the market, audience, and competition. Our team creates compelling value propositions - tailored messaging for different buyer personas - and ensures consistency across channels. This positions the product uniquely, addresses your customer needs, and empowers your sales team to effectively communicate the product's value.

Bridge between the product and the target audience, translating complex technical details into compelling, customer-focused messaging that drives interest, engagement, and ultimately, conversions.

Product Launches

Our product marketing experts aid product launches by shaping messaging, understanding audiences, creating content, enabling sales, planning channels, and refining strategies using feedback.

Content Resources

Offering content such as case studies, whitepapers, and videos that SDRs can use to engage prospects and demonstrate the value of the product or service.

SALES DEVELOPMENT

Sales Decks & Enablement Assets

We work with founding team, product, sales and sales engineering to create effective sales decks. We also provide enablement assets by developing clear messaging, highlighting value propositions, and providing tailored content for different buyer personas.

We ensure that the materials emphasize the product's unique benefits and competitive advantages, while also incorporating real-world use cases and success stories.

Sales enablement Training

We offer training to the sales team on how to effectively use these assets, adapts them based on customer feedback, and maintains a feedback loop to refine content over time. Ultimately, this collaboration equips the sales team to engage prospects, address their concerns, and drive successful conversions.

SDR Training

Provide SDRs with comprehensive training on the company's products, services, value proposition, ideal customer profiles, and effective prospecting techniques.

Prospecting

Help SDRs understand the persona and buyer behavior to do the right kind of prospective. Insights into the leads based on trigger points, such as industry, title, events or activities to help ensure they focus their efforts on high-potential prospects.

Objection Handling

Training SDRs on how to handle common objections and challenges raised by prospects during outreach.

Demand Generation

Web content & Design

Product marketers use their understanding of the market and customer personas to create engaging content that resonates with visitors. They highlight the product's benefits, features, and competitive advantages, often using visual assets to simplify complex information. Product marketers also integrate real-world use cases, testimonials, and success stories to build credibility.

Tools and Technologies

Offering access to tools such as CRM systems, email automation platforms, and prospecting tools that streamline the SDR workflow.

Call and Email Scripts

Developing effective call scripts and email templates that guide SDRs in initiating conversations and nurturing leads.